Where's Waldo in Wethersfield and Rocky Hill?




The famous fellow in the striped shirt and black-rimmed specs is back visiting local businesses in Wethersfield and Rocky Hill all through the month of July. Spot him to win prizes, including buttons, books, and more!

Where’s Waldo? Wethersfield and Rocky Hill, of course! The iconic children’s book character in the red-and-white-striped shirt and black-rimmed specs will be hiding in thirteen local businesses throughout our community this July. Find Waldo Local is a great summer vacation activity and a wonderful way to support local businesses and the Shop Local movement in our community.

Anyone who wishes to participate can pick up a “Find Waldo Local in Wethersfield and Rocky Hill!” passport at That Book Store. Your passport contains the names of all the participating sites. Get your passport stamped or signed for each Waldo you spot. And to make things a little more challenging, Waldo’s nemesis, Odlaw, will also be hiding in That Book Store. Collecting store stamps or signatures at all thirteen will entitle diligent seekers entry into a grand-prize drawing on July 27th, with the top prize being a copy of Where’s Waldo? Destination: Everywhere!, a tribute to Waldo’s many decades of wandering.

Martin Handford’s collections of crowd scenes took the world by storm in the late 1980s, and since then they have held a cherished spot on bookstore shelves. There are now over 72 million Waldo books in print worldwide, and they’ve been translated into over thirty languages. An entire generation has grown up searching for Waldo.


There is no charge to participate, and the game lasts from July 1-27th, culminating in an in-store Waldo Prize-Drawing party on Saturday July 27th at 4:00pm at That Book Store.

How to play:

  • Waldo is hiding in local businesses in Wethersfield and Rocky Hill.
  • Pick up your Waldo Passport at That Book Store, 446 Silas Deane Highway, Wethersfield - participating businesses are listed below.
  • Visit as many participating stores as you can. When you spot Waldo, ask the store staff to stamp or sign your passport, and carry on searching.
  • When you have collected 10 or more different stamps/signatures, bring them to That Book Store to claim a Waldo button and $1 off coupon (while supplies last)
  • If you collect all of the possible stamps/signatures turn in your passport at That Book Store to be entered in a drawing for a book deluxe set of the Waldo books and other great prizes.

Participating Businesses:

Lara's Labyrinth | Scoops & SprinklesHeirloom Market at Comstock Ferre | Old Wethersfield Country Store | Zen's Toyland | Heart of the Country | Heroes and Hitters | Shop-Rite True Value Hardware | Chimirri's Italian Pastry Shoppe | Wethersfield Library | The Music Shop | Keeney Memorial Cultural Center